In the universe of Belgrade-based designer Gala Borovic, the brand with eponymous name represents the adult playground. Gala Borovic puts the main focus on story-telling through development of textile prints and garment construction that is rooted in references from her personal experiences and ones of her close environment. Gala Borovic represents a slow fashion business model that is locally produced and co-works with masterful women who has been part of Yugoslavian textile industry before it collapsed.

Living in the era of social, cultural and emotional chaos, the brand offers new insight into intuitive garment creation where fictional love between the garment and the wearer has been questioned. Main aim is to create pieces that will hold a special place in your life and won’t be taken for granted. 

The brand was recognized globally and awarded the Fashion Scout South Eastern Europe Award and ELLE Serbia Award for the Up-and-Coming designer in 2019. It was showcased at London Fashion Week and was published in worldwide digital and printed issues such as Novembre Global, Pantone Trend Book SS/22 and SS/23, Vogue UK, Numero Russia Magazine, Vogue Italy, Re-edition Magazine, Elle UK/Serbia.....